benefit of visual merchandising

How Marketing can increase Sales and Brand awareness:

Optimization and exploitation of the exhibition spaces in Food & beverage market.

Elements, KPIs, Percentages.


"Visual merchandising: is that set of operations that place the product within the point of sale, in harmony with the choices of a specific commercial strategy, considering the exhibition system, the setting, the lighting and the graphics"

This is the theoretical definition.

In practice, the adoption of effective Visual Merchandising presupposes certain key factors.

  • What senses does Visual Merchandising really engage?
  • What effects is it able to produce on sales?
  • How to choose KPIs to measure its effectiveness?
  • What are the benefits for Marketing?

For an in-depth analysis, download our practical guide on Visual Merchandising relating to the Beverage sector, for free.