The evolution of visual merchandising has led to maximising the emotions tied to the product purchase process.
This is why traditional Points Of Sale have more recently been designed first as Points Of Purchase and later as Points of Experience.
IARP is a brand under the EPTA group, a multinational specialised in commercial refrigeration and in customized refrigerated display cabinets.
Why do so many companies choose IARP brand refrigerated display cabinets and cases to give their products visibility?
To start with, because IARP is...
In the era of digitization, it is increasingly important for bars to offer the advantages afforded by the online world.
IARP — an Epta Group brand which has been operating for years in the field of commercial refrigeration — has taken on the challenge of offering its clients refrigerated display...
EU regulation 517/2014 issued by the European Parliament and the Council of the EU has ratified the progressive elimination of HFCs with the highest GWP (Global Warming Potential) levels, commonly found in the refrigeration industry.
Quality is the watchword to keep in mind for companies that want to proceed with the purchase of plug-ins in the Food&Beverage sector.
A machine’s high quality is a rewarding factor in the long term. Brand managers, technicians, and purchase managers for companies in the sector must therefore...
Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.
The case history presented analyses an aspect that is particularly felt in the Food&Beverage market: the strategic positioning of displays in physical stores.
Refrigerated display cabinet: focus on energy consumption and pollution
19/03/2019
Francesco Mastrapasqua
The needs of Visual Merchandising can no longer be separated from increasing focus on energy consumption—both in terms of overall savings as well as environmental sustainability.
Studies on the life cycle cost analysis of refrigerated display cabinet and plug-in – with a special focus on the Beverage market – show positive trends in reference to energy consumption.
EPTA, a multi-national group that specializes in refrigeration system, boasts a solid global competitive position, one that is well-balanced both geographically and in various business areas, thanks to its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and Knudsen Køling.
