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 Iarp is the Epta brand renowned for its plug-in cabinets. Iarp’s distinctive trait is its know-how  and ability to produce ad hoc plug-ins, including on an exclusive basis, for Food&Beverage sector.

The brand also has a longstanding tradition in the development of solutions for the display and sale of ice-cream.

Davide Bargero

Davide Bargero
Marketing Manager Food & Beverage Iarp
His directly and constant experience in IARP sales department since 1992, allows him to know deeply the international market and necessities of customers also in terms of merchandising and latest technological solution for the best impulse experience. Epta and its brand IARP, have a special focus and experience in design and development of customized products, included those for exclusive international customers of F&B and ice-cream segments.
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Recent Posts

Custom made refrigerator: case history by IARP and EPTA Refrigeration

03/05/2019

by Davide Bargero

The evolution of visual merchandising has led to maximising the emotions tied to the product purchase process.

This is why traditional Points Of Sale have more recently been designed first as Points Of Purchase and later as Points of Experience.

EPTA Refrigeration: why choosing Iarp refrigerated display cabinet

26/04/2019

by Davide Bargero

 

IARP is a brand under the EPTA group, a multinational specialised in commercial refrigeration and in customized refrigerated display cabinets. 

Why do so many companies choose IARP brand refrigerated display cabinets and cases to give their products visibility?

To start with, because IARP is...

Digitization of Refrigerated display cabinet: IARP's case history

18/04/2019

by Davide Bargero

In the era of digitization, it is increasingly important for bars to offer the advantages afforded by the online world.

IARP — an Epta Group brand which has been operating for years in the field of commercial refrigeration — has taken on the challenge of offering its clients refrigerated display...

The good customer service skills for commercial refrigeration

04/04/2019

by Davide Bargero

Quality is the watchword to keep in mind for companies that want to proceed with the purchase of plug-ins in the Food&Beverage sector.

A machine’s high quality is a rewarding factor in the long term. Brand managers, technicians, and purchase managers for companies in the sector must therefore...

Elements of good display refrigerator & refrigerated display units

28/03/2019

by Davide Bargero

 

Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.

Ice cream display freezer: increase sales through Iarp's experience

22/03/2019

by Davide Bargero

The case history presented analyses an aspect that is particularly felt in the Food&Beverage market: the strategic positioning of displays in physical stores.

Hidden costs and improved efficiency of refrigerated display cabinet

15/03/2019

by Davide Bargero

Studies on the life cycle cost analysis of refrigerated display cabinet and plug-in – with a special focus on the Beverage market – show positive trends in reference to energy consumption.

Epta: customized ideas for your refrigeration system

12/03/2019

by Davide Bargero

EPTA, a multi-national group that specializes in refrigeration system, boasts a solid global competitive position, one that is well-balanced both geographically and in various business areas, thanks to its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and Knudsen Køling.

Branding ideas: refrigerated display cabinets to increase impulse shopping

05/03/2019

by Davide Bargero

The evolution of visual merchandising techniques has made it possible to significantly improve impulse sales in store. People are 20% rational and 80% emotional: for this reason, when they enter a store, they get easily attracted by all those elements that have an impact on their feelings.

Commercial display fridges: customization through the Iarp experience

22/02/2019

by Davide Bargero

Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.

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