The case history presented analyses an aspect that is particularly felt in the Food&Beverage market: the strategic positioning of displays in physical stores.
Specifically, a famous company that manufactures ice cream industrially, had the goal of consistently increasing pre-packaged ice cream sales in coffee bars.
After an internal assessment, the company estimated that refrigerated ice cream displays were located in areas of the point of sales that were not fully suitable or were hidden.
To find a solution, the company contacted the consultants of the IARP brand, a specialist in the production of plug-in (self-contained) display cases.
The starting solution
From the analysis made, the coffee bar counter seems to be the area with the highest drawing power within the store-layouts examined. A location where small snacks, such as chocolate bars and candies, are displayed.
What would happen if, instead of traditional snacks, the consumer saw a refrigerated display case with pre-packaged ice cream in it?
Would sales increase resulting in higher commercial results?
It was therefore necessary to find an answer for this and for all those activities which, although they do not have ample exposure, need to highlight references directly on the counter.
These were the initial gambles.
How to increase sales with plug-ins: IARP’s tailor-made solution
With these premises in mind, the IARP brand suggested developing an innovative refrigerated display case to its partner: tailor-made, in considerably smaller dimensions, so much so that it could be placed on the counter of a coffee bar, against the cash registers.
IARP launched this process starting from a completely new concept. The idea led to creating a below-zero plug-in, smaller in size, in an attractive shape, while offering top visibility to the brand and its products.
Since the customer is more stimulated by what he can touch and reach easily, it is necessary to try to position the products in easily visible and accessible places.
Furthermore, it is good to arrange the products consistently; this will make the shopping experience more enjoyable for the customer and reduce its efforts by easily combining the products with their own tastes and preferences.
if you want to know more about the customization that Iarp can offer read also "Commercial display fridges: customization through the Iarp experience"
Thus Excite was born, a plug-in that falls in the innovative range Cool Emotions by IARP, to offer the best possible exposure to ice cream snacks in coffee bars.
The elegant and technologically advanced style of Excite catches the consumer’s eye thanks to its blue LED lights on the external profiles, a perfect setting to enhance the products on display. The transparent windows guarantee maximum visibility of the products, even in the small size.
Thanks to the digital print, directly on the sheet metal, the shops that adopt these counters can rely on a unit with an extra touch of design, making them unique and original.
The solution was enthusiastically welcomed and adopted by the client company, who increased their ice cream sales, brilliantly reaching their set goals.