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 Iarp is the Epta brand renowned for its plug-in cabinets. Iarp’s distinctive trait is its know-how  and ability to produce ad hoc plug-ins, including on an exclusive basis, for Food&Beverage sector.

The brand also has a longstanding tradition in the development of solutions for the display and sale of ice-cream.

Custom made refrigerator: case history by IARP and EPTA Refrigeration

03/05/2019

by Davide Bargero

The evolution of visual merchandising has led to maximising the emotions tied to the product purchase process.

This is why traditional Points Of Sale have more recently been designed first as Points Of Purchase and later as Points of Experience.

Ice cream display freezer: increase sales through Iarp's experience

22/03/2019

by Davide Bargero

The case history presented analyses an aspect that is particularly felt in the Food&Beverage market: the strategic positioning of displays in physical stores.

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