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 Iarp is the Epta brand renowned for its plug-in cabinets. Iarp’s distinctive trait is its know-how  and ability to produce ad hoc plug-ins, including on an exclusive basis, for Food&Beverage sector.

The brand also has a longstanding tradition in the development of solutions for the display and sale of ice-cream.

EPTA Refrigeration: why choosing Iarp refrigerated display cabinet


by Davide Bargero


IARP is a brand under the EPTA group, a multinational specialised in commercial refrigeration and in customized refrigerated display cabinets. 

Why do so many companies choose IARP brand refrigerated display cabinets and cases to give their products visibility?

To start with, because IARP is...

F gas Regulations: 2018 details about the HFC-free solution


by Francesco Mastrapasqua

EU regulation 517/2014 issued by the European Parliament and the Council of the EU has ratified the progressive elimination of HFCs with the highest GWP (Global Warming Potential) levels, commonly found in the refrigeration industry.

The good customer service skills for commercial refrigeration


by Davide Bargero

Quality is the watchword to keep in mind for companies that want to proceed with the purchase of plug-ins in the Food&Beverage sector.

A machine’s high quality is a rewarding factor in the long term. Brand managers, technicians, and purchase managers for companies in the sector must therefore...

Elements of good display refrigerator & refrigerated display units


by Davide Bargero


Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.

Ice cream display freezer: increase sales through Iarp's experience


by Davide Bargero

The case history presented analyses an aspect that is particularly felt in the Food&Beverage market: the strategic positioning of displays in physical stores.

Refrigerated display cabinet: focus on energy consumption and pollution


by Francesco Mastrapasqua

The needs of Visual Merchandising can no longer be separated from increasing focus on energy consumption—both in terms of overall savings as well as environmental sustainability.

Epta: customized ideas for your refrigeration system


by Davide Bargero

EPTA, a multi-national group that specializes in refrigeration system, boasts a solid global competitive position, one that is well-balanced both geographically and in various business areas, thanks to its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and Knudsen Køling.

Visual merchandising techniques that managers should always avoid


by Vanessa Curti


Analysing potential mistakes in terms of visual merchandising techniques and visual merchandising technology, with a special focus on the beverage industry, can be a useful, profitable way for brand managers and others to avoid them and even obtain better sales numbers.

Branding ideas: refrigerated display cabinets to increase impulse shopping


by Davide Bargero

The evolution of visual merchandising techniques has made it possible to significantly improve impulse sales in store. People are 20% rational and 80% emotional: for this reason, when they enter a store, they get easily attracted by all those elements that have an impact on their feelings.

Increase sales & brand awareness with customized fridge display units


by Vanessa Curti


The goal of every company interested in strengthening their position on the market and in customer’s minds is to increase brand awareness. To reach it, brick & mortar stores are a valuable element. 

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