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 Iarp is the Epta brand renowned for its plug-in cabinets. Iarp’s distinctive trait is its know-how  and ability to produce ad hoc plug-ins, including on an exclusive basis, for Food&Beverage sector.

The brand also has a longstanding tradition in the development of solutions for the display and sale of ice-cream.

Custom made refrigerator: case history by IARP and EPTA Refrigeration


by Davide Bargero

The evolution of visual merchandising has led to maximising the emotions tied to the product purchase process.

This is why traditional Points Of Sale have more recently been designed first as Points Of Purchase and later as Points of Experience.

EPTA Refrigeration: why choosing Iarp refrigerated display cabinet


by Davide Bargero


IARP is a brand under the EPTA group, a multinational specialised in commercial refrigeration and in customized refrigerated display cabinets. 

Why do so many companies choose IARP brand refrigerated display cabinets and cases to give their products visibility?

To start with, because IARP is...

Digitization of Refrigerated display cabinet: IARP's case history


by Davide Bargero

In the era of digitization, it is increasingly important for bars to offer the advantages afforded by the online world.

IARP — an Epta Group brand which has been operating for years in the field of commercial refrigeration — has taken on the challenge of offering its clients refrigerated display...

F gas Regulations: 2018 details about the HFC-free solution


by Francesco Mastrapasqua

EU regulation 517/2014 issued by the European Parliament and the Council of the EU has ratified the progressive elimination of HFCs with the highest GWP (Global Warming Potential) levels, commonly found in the refrigeration industry.

Elements of good display refrigerator & refrigerated display units


by Davide Bargero


Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.

Refrigerated display cabinet: focus on energy consumption and pollution


by Francesco Mastrapasqua

The needs of Visual Merchandising can no longer be separated from increasing focus on energy consumption—both in terms of overall savings as well as environmental sustainability.

Hidden costs and improved efficiency of refrigerated display cabinet


by Davide Bargero

Studies on the life cycle cost analysis of refrigerated display cabinet and plug-in – with a special focus on the Beverage market – show positive trends in reference to energy consumption.

Epta: customized ideas for your refrigeration system


by Davide Bargero

EPTA, a multi-national group that specializes in refrigeration system, boasts a solid global competitive position, one that is well-balanced both geographically and in various business areas, thanks to its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and Knudsen Køling.

Branding ideas: refrigerated display cabinets to increase impulse shopping


by Davide Bargero

The evolution of visual merchandising techniques has made it possible to significantly improve impulse sales in store. People are 20% rational and 80% emotional: for this reason, when they enter a store, they get easily attracted by all those elements that have an impact on their feelings.

Brand promotion strategy through commercial display fridges


by Vanessa Curti

Over the past few years, visual merchandising and brand identity have become increasingly complementary depending on the in-store sales growth targets, particularly in the beverage sector.

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