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 Iarp is the Epta brand renowned for its plug-in cabinets. Iarp’s distinctive trait is its know-how  and ability to produce ad hoc plug-ins, including on an exclusive basis, for Food&Beverage sector.

The brand also has a longstanding tradition in the development of solutions for the display and sale of ice-cream.

The good customer service skills for commercial refrigeration


by Davide Bargero

Quality is the watchword to keep in mind for companies that want to proceed with the purchase of plug-ins in the Food&Beverage sector.

A machine’s high quality is a rewarding factor in the long term. Brand managers, technicians, and purchase managers for companies in the sector must therefore...

Visual merchandising techniques that managers should always avoid


by Vanessa Curti


Analysing potential mistakes in terms of visual merchandising techniques and visual merchandising technology, with a special focus on the beverage industry, can be a useful, profitable way for brand managers and others to avoid them and even obtain better sales numbers.

Increase sales & brand awareness with customized fridge display units


by Vanessa Curti


The goal of every company interested in strengthening their position on the market and in customer’s minds is to increase brand awareness. To reach it, brick & mortar stores are a valuable element. 

Commercial display fridges: customization through the Iarp experience


by Davide Bargero

Personalising the shopping experience has become a crucial element for companies that wish to stay relevant in today's fast-paced market.

Visual Merchandising techniques for a better Brand communication


by Vanessa Curti

Not everyone exploits visual merchandising and its advantages to increase sales and brand awareness, but nowadays it is very important to know how it works and which aspects can improve your brand communication.

improve brand experience with refrigerated display cabinets


by Davide Bargero


Are you trying to improve consumer behaviour towards your brand?

The creation of greater appeal inevitably passes through the brand experience offered in those opportunities for contact with the company.

Optimized point of sale display with a new display refrigerator


by Vanessa Curti

In the context of Visual Merchandising, allocating display space to individual products sold – particularly in the Food&Beverage sector – is a priority to be analysed in detail, as it is a possible source of critical issues.

Brand image to improve shopping experience


by Vanessa Curti


A generic shopping experience cannot create positive memories for the brand.

The difficulties in being remembered are often due to failure to use suitable tools for the utmost exploitation of the areas and hot points identified within the retail spaces.

Store layout: evolution of store layout design and visual merchandising


by Vanessa Curti

Within the beverage segment, like other market sectors, in-store visual merchandising techniques are subject to continuous evolution aimed at optimising the sales processes.

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